(By Aryavart International University, India)
Dr. Prakash Chandra Vaish
Vol. 10, Jul-Dec 2020
Abstract:
Entrepreneurs have a critical role in the growth of the economy and industry. Entrepreneurs are those who, rather than working as an employee, start and run a small business, taking on all of the risks and benefits. In Eastern Uttar Pradesh, new entrepreneurs are increasingly developing, although no sociological study has been conducted. The purpose of this essay is to investigate Eastern Uttar Pradesh's entrepreneurship and small company. The article examines the obstacles faced by rural handloom entrepreneurs in Maunath Bhanjan district, an important weaving centre in Eastern Uttar Pradesh. In their daily business, the entrepreneurs here face a variety of issues. Every successful firm has its own set of issues. Lack of cash, infrastructural issues, marketing issues, and management issues are just a few of the key issues that rural entrepreneurs in this portion of the region confront. It goes on to address the marketing prospects for these rural entrepreneurs' handloom items, as well as the social and cultural environment of entrepreneurial development in Maunath Bhanjan district.