Bridging Linguistic Barriers: A Study of Translation Techniques in Multilingual Media

Amenah Hussein Ali, Prof. Dr. Abdulkarim Fadhil Jameel

Vol. 19, Issue 1, Jan-Jun 2025

Abstract:

Translation in multilingual media plays a pivotal role in facilitating global communication by bridging linguistic and cultural divides and this study investigates the effectiveness of various translation techniques employed in multilingual media, focusing on their ability to address linguistic and cultural nuances. Using a mixed-methods approach, data was collected through the analysis of multilingual media samples, surveys targeting audience feedback and interviews with professional translators and the results reveal that adaptive and hybrid translation techniques are most effective, excelling in cultural appropriateness and audience engagement. Conversely, literal and machine translation methods exhibit significant limitations, particularly in cultural alignment and the study contributes to the field of translation studies by categorizing translation techniques based on their practical effectiveness and providing actionable recommendations for media producers and translators and these findings underscore the significance of integrating cultural sensitivity with linguistic fidelity to enhance communication in diverse media landscapes.

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