(By Aryavart International University, India)
Asst. Lect. Youssra Qassim Ali
Vol. 10, Jul-Dec 2020
Abstract:
Language is a scheme of speaking or writing in communication. The language is considered as disparate aspects in different fields. Some words have the wrong connotation in some places especially gendered words are mispronounced or misunderstood in media. The aim of the study analyzes two domains of language and gender and its influence in media. The media is a communication tool, which outlets the information. Likewise, some words are explicated wrongly, especially the word ‘sexism’, and this word has the wrong connotation in media. The methodology of this study splits into two segments: theoretical and empirical. In theoretical, Lakoff, Spender and Tannen, the approach of these theorists is highlighted towards language. In empirical, the author analyzes the importance and influence of language and finds out relevant discourses through language. These two folds are adopted in this present study. The author has analyzed the words through language and gender in the media. The results of the study are investigated the two domains of words. The recommendations for the future study are the influence of language in other fields, the problems of language in society and the tactics of language etc.